The Changing Mediascape
I am asked more and more as Land Ops pioneers a new path of adventure, "what is Land Ops?". My answer usually describes the unique tactical games we play outdoors in this beautiful country we live in. Yes, this is what we do, but the real adventure is being part of a rapidly changing mediascape. As technology allows more and more people to produce high quality video programs you will see more custom tailored programs to suite your particular interest and/or cluster of interests while the old dinosaurs of programming fall behind. It's already happening. On the distribution side, we all knew that Blockbuster would never make it if it stayed in hard copy DVD distribution with brick and mortar stores. I'm surprised they lasted this long after the Enron deal fell through. We all know where technology is going and this reality has already begun to transform the market. Reference Seth Godin's Blog; But It's Better Than TV http://bit.ly/dcuvxt
Potatoes Set Free
There is a tremendous opportunity to become part of this rapidly evolving mediascape. Those who once were couch potatoes enslaved to the programming of a few thousand writers in Hollywood are now free to set the stage, produce and distribute for themselves. Maybe sloppy at first, but I'd rather see the fresh creativity of a sloppy new producer than the sequel of polished puppet show master. Nothing against real puppet shows mind you.
What's Being Harvested?
Someone once told me that there are couch potatoes and then there are those who know how to harvest them. At one time I was a potato of sorts and I myself was being harvested (advertised to). Now, we potatoes are starting to take over the farm. The difference between us new farmers (producers) and the old producers that harvested us is that we're not harvesting people. We're planting and sowing, growing creativity, and harvesting fresh ideas. It was only last year that we launched our aerial helicam giving Land Ops the ability to capture high definition video from the air without having to pay $800 per hour. We are not a major film company with big funding. We're a grass roots adventure group with the power of technology and we're using tools like these to capture a fresh new crop of video entertainment.
The New Media Farmers
When you go on a Land Ops adventure you are stepping into the future of how more and more films and documentaries will be made and distributed. We're not simply a camping, glamping, geocaching or off road group, we're the future of adventure documentaries and creative shows. We are not power hungry. We're not looking to dominate anything. We couldn't corner a market even if we had the mega-funds to do it. That's not the objective here. That would be fighting upstream and going against the trend. This new era of media is meant for hundreds of thousands of previously enslaved couch and computer potatoes to become the new generation of media farmers, providing unique and enjoyable content. This is what we are a small part of.
The Edification of Members
We have a vision that the members of Land Ops who participate in the exciting outdoor adventures, will be the stars in their own show. We're only providing the stage and the opening acts. We want them to catch the vision and bring new related skills, hobbies, interests, technologies and their own brand of creativity to the adventure scene.
I love to say; be sure to make today nothing less, than absolutely an adventure of a life time. This is an adventure. The Land Ops model has been changing over the last few years. The idea itself started as a seed over a decade ago. We want Land Ops to be an adventure of a life time for all our members who participate. We may have high and foolish dreams, but we're going to have a lot of fun seeing how high they'll fly.
I feel good about tomorrow. You want to go with us?
Chris Doering, Land Ops Director
Reference Seth Godin's Blog; But It's Better Than TV http://bit.ly/dcuvxt